Interning with Dossier Creative Inc.

Internship // Summer 2017

AKA how I got invaluable hands on branding experience working with real clients, discovered myself through my mentors, and made some incredible friends.

My Role

Branding Design Intern. Persona Development, Visual Design, Brand Guidelines, Brand Naming

Team

Internship

Four Months. May 2017 - August 2017.

A black and white photo of Breanne, Joseph, Annette, and Bruce sitting together and chatting outside the studio

What is Railyard Lab?

Railyard Lab is a student design group run by the branding and packaging company behind the Mikes Hard Lemonade and the Little Potato Company brands. This paid internship targets startups and non-profits, and encourages business and design students to collaborate.

Mentorship

Patrick Ho is Dossier's lead content strategist and my mentor. It was a perfect match - we shared a love for synonyms, traveling, and a well poured Guinness. But more importantly, thanks to Pat, I was able to discover my core design passions: Copywriting and Content Design. Likewise Ronna Chisholm, one of Dossiers co-founders, inspired me to pursue my dreams of Art Directing and becoming a project lead in the future.

Key Learnings

Internships are invaluable, I learned more in my four months here than I do in a whole semester. Client presentations and interactions, balancing team dynamics, the incredible convincing power of applying branding to collatoral (as seen in the images below), and creating styleguides even non-designers can follow - these are things that a classroom simply can't teach.

A black and white photo of Breanne, Joseph, Annette, and Bruce sitting together and chatting outside the studio A black and white photo of Breanne, Joseph, Annette, and Bruce sitting together and chatting outside the studio