Railyard Lab
Dossier Creative Inc. Internship // May - August 2017
Railyard Lab is a internship run by the branding and packaging company behind Mikes Hard Lemonade and the Little Potato Company. I collaborated with business students to create a successful business model and brand for 2 non-profit clients.
Brand Identities
The Lily Projects
Creating a brand for a nonprofit society seeking to inspire hope for sexual assault survivors and ignite action for change across BC. Lily Projects is differentiated by the integration of justice and creativity.
Exchange: Inner City
Formerly a city initiative called "CEDSAC", this nonprofit fosters a community where all residents can live full and prosperous lives. Exchange: Inner City's influence with policy makers enables effective implementation of community owned and driven economic development strategies.
See the full write-up on Railyard Lab’s website.
Exchange is the bridge between the city government and the people of the downtown east side; it was vital the brand balanced both professionalism and approachability.
Key Takeaways
Internships are invaluable, I learned more about brand identities in my four months here than I do in a whole year in class. Client presentations and interactions, balancing team dynamics, and creating style guidelines for non-designers to follow and understand—these are things that a classroom simply can't teach.
One last note on mentorship: Patrick Ho is Dossier's lead content strategist and my mentor. We shared a love for synonyms, traveling, and a well poured Guinness, but most importantly he inspired me to pursue Copywriting and Content Design. Likewise Ronna Chisholm, Dossiers co-founder and business director, convinced me to pursue the role of project lead in future and become a mentor myself.
